UX/UI design

FastSight.ai: AI-powered analytics for user behavior

Client

AI-powered product that analyzes user behavior in apps and games, uncovering friction points and growth opportunities to improve onboarding, retention, and revenue.

Creating a clear and consistent user experience, from visual style to interface design. The product should be easy to understand so B2B users can onboard independently and start using it with confidence. Complex AI-based analytical tools should be simple and accessible for non-technical users.

Make it easy for users to explore the collection and complete purchases online.

Create a sense of thoughtful customer care and attention behind every item.

Project goals

In-depth interviews

UX/UI design

Make it easy for users to explore the collection and complete purchases online.

I designed a 4-step sequential onboarding wizard to guide users through account creation, data availability, legal consent, and dataset upload. The goal was to structure a complex, compliance-driven process into a clear and manageable flow.

In-depth interviews

Wizard

I created detailed flow diagrams for steps of wizard to clarify conditional logic and edge cases. This helped ensure correct implementation and reduced back-and-forth during development.

Flow & Logic

Text

Wireframes

UX/UI design

Make it easy for users to explore the collection and complete purchases online.

Create a sense of thoughtful customer care and attention behind every item.

In-depth interviews

Wireframes

Text

Wizard

UX/UI design

Make it easy for users to explore the collection and complete purchases online.

Create a sense of thoughtful customer care and attention behind every item.

In-depth interviews

Final Interface

UX/UI design

Color indicates priority:
— orange — critical
— teal — non-critical

The core pattern is problem “clusters” across user journey stages. The more indicators in a block, the higher the issue concentration.

The interface is an analytics dashboard designed to quickly identify problem areas in the game. Data is structured into four sections: Overview, Onboarding, Retention, and Monetization.

In-depth interviews

Core Product Interface (v1)

This allows managers to instantly spot bottlenecks without analyzing raw metrics. Clicking a cluster reveals a list of issues, each expandable into detailed explanations and recommendations.

Flow & Logic

Designed the interface and animations for an interactive retention calculator that helps game developers evaluate player retention against genre benchmarks.

Calculator

UX/UI design

Make it easy for users to explore the collection and complete purchases online.

Create a sense of thoughtful customer care and attention behind every item.

In-depth interviews

To improve clarity and reduce abrupt state changes, I designed motion behavior for key interactive components. This helps users understand what changed, maintain context, avoid disorientation

Animations

UX/UI design

Make it easy for users to explore the collection and complete purchases online.

Create a sense of thoughtful customer care and attention behind every item.

In-depth interviews